Lifestyle Journalist

M. Astella Saw writes about travel, food, retail, design and trends in the lifestyle sectors. Contact me at m.astella.saw (at) gmail.com

Co-creation Futures

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Democratic and collaborative, anti-fast fashion and pro-community generation, co-creation sees consumers sitting at the drawing board for a change. M. Astella Saw explores the new maker economy.
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The Gathering

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The internet and social networking have transformed the notion of community for the 21st century. However, 20- and 30-somethings weaned on the web are gathering offline for real-life connection and experiences.
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Insider Dealings

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Consumers are increasingly knowledgable about production methods and supply chains, and brands are increasingly lifting the veil to highlight their own. But where does the honest assessment of an item leave the brand froth that surrounds it?
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One Room Hotel

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Amid the crush and excitement of London Design Festival last week, a modest storefront-turned-hotel-room on a narrow street in east London gave visitors the chance to see, to touch, to smell – to live a brand.
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Into the Wild

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In the face of iPhones, mobile apps, augmented reality and 3D TV, a growing number of people are giving new meaning to the notion of getting away from it all. Proponents of a trend we’re calling Into the Wild, they embrace elements of primitive lifestyles as they aim to disconnect from the comforts and trappings of modern consumerist society, and enter a realm where the wild things are.
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